Work with Creative Director to outline content and asset needs for brand marketing initiatives including videos, photos & copy for advertising, product launches, training materials, social media, dealer books, catalogs, websites, in-store promotional materials and other branded communications.Develop new model year/new product launch strategies in concurrence with general model year flow, as well as create strategies to take advantage of global market opportunities.Work with CMO to establish annual marketing plan and manage yearly budget for all marketing initiatives for the brands.
Develop and maintain the overall brand and foundational position for the brand as agreed upon by all key stakeholders.Adhere to planned budgets, forecast spending, initiate purchase orders, review and approve supplier invoices.Supervise, coach and develop direct reports and evaluate performance.
SUPERVISES: Brand Managers, Fuji Marketing Manager and Fuji Marketing & Advocacy CoordinatorĪdvanced Sports Enterprises, a global bicycle brand company, is actively seeking a Marketing Director/Fuji Bikes Brand Manager to join the ASE team at our Philadelphia headquarters. REPORTS TO: Chief Marketing Officer – ASE